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Where is your business on the social purpose journey? How much does purpose feature in your marketing plans for 2021?nnResearch at Wardour shows that being seen to be a good corporate citizen is now part of the bundle of attributes that inspires consumers to engage and buy from a brand. Yet many companies are still behind the curve with the opportunity.nnIn this webinar, on 15th April 2021, we explored why senior marketers should care about social purpose and the sorts of messaging and marketing
Why marketers need to get real on social purpose.
⏲ 31 min 77 sec ✓ 16-Apr-2021
Alistair Pryde, a college fellow and course leader, introduces students to Marketing & Digital Strategy. This is a level 6 module from the Chartered Institute of Marketing.
Marketing & Digital Strategy Chapter 1
⏲ 30 min 83 sec ✓ 07-Mar-2021
Don Peppers es un aclamado autor y socio fundador de la firma Peppers & Rogers Group, la consultora centrada en los clientes más importante a nivel mundial. La revista Business 2.0 Magazine lo nombró uno de los 19 principales gurús de negocios de nuestros tiempos, y el Institute for Strategic Change de Accenture lo menciona en la lista de los 50 pensadores de negocios más importantes en el mundo. The Times of London lo incluye entre sus “Top 50” cerebros de negocios, y el Chartered I
Entrevista a Don Peppers (segunda parte)
⏲ 6 min 62 sec ✓ 12-Sep-2013
In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement.nnMarketing Procurement is the buying of goods and services that support an organisation’s Marketing investment. It covers the Marketing 4 P’s – Product; Price; Place (Distribution) and Promotion. It is a wide-ranging category covering spend areas such as advertising through to the negotiation of sponsorship contracts.nnTina gives her insight into how Marketin
What's Next with Tina Fegent
⏲ 9 min 98 sec ✓ 05-Apr-2021
A report from the Chartered Institute of Marketing shows how businesses are struggling to communicate their sustainability credentials and that a significant skills gap exists for those involved.nnThe Chartered Institute of Marketing launches new courses to equip business with the skills to communicate green credentials.nnhttps://learningnews.com/news/learning-news/2023/sustainability-marketing-skills-gap-interview-with-cim
CIM sustainbility marketing skills report
⏲ 4 min 55 sec ✓ 20-Sep-2023
Marketing seen as having good salary, career progression, variable career entry choices and transferable skills but with concerns over well-being: interview with Maggie Jones, Chartered Institute of Marketing.nnhttps://learningnews.com/news/learning-news/2022/young-people-choosing-marketing-careersnnnCorrection: In the interview's introduction Rob meant to say ‘3-in-5 young people consider marketing a career choice, with good salary and career progression’ and not just that they are ‘consi
Young people choosing marketing; career perceptions from CIM
⏲ 5 min 83 sec ✓ 04-Oct-2022
Farzana Baduel is the CEO of Curzon PR. She has been appointed as the Resident Public Relations expert and Ambassador for the Oxford Foundry, the University of Oxford's entrepreneurship centre. As a passionate advocate of strategic communications, she champions the power of PR as a dynamic force for building bridges and unifying the world's voices into a global narrative. She set up Curzon PR in 2009, having previously served as Vice-Chair of Business Relations for the UK Conservative Party.n nF
Farzana Baduel – Post-Brexit: Brand Britain & Global Trade, Brexit and Beyond Conference 2021
⏲ 17 min 24 sec ✓ 26-Mar-2021
Director of Brevity Marketing, Kaia Vincent, discusses the importance of understanding your customer journey.Part of Brevity's offering, the customer journey forms part of the activity during the 'performance' stage of Brevity's marketing methodology. nnnKaia is a Fellow of the Chartered Institute of Marketing and each month over 20 businesses rely on her team to become their marketing department.
Understand how your customers buy and remain loyal.
⏲ 6 min 29 sec ✓ 23-Dec-2021
Target Internet and Chartered Institute of Marketing have published the Digital Marketing Skills Benchmark 2020. Key findings show that the next generation of marketers is the most digitally sophisticated yet and far more so than their predecessors. The digital marketing skills of interns and junior staff are increasing at a high rate and that those of managers and senior staff are largely static. The report shows that key digital marketing skills such as SEO, social and usability are becoming m
Digital skills increasing for new marketers
⏲ 50 sec ✓ 10-Jul-2020
CPL interviewed Guy Parker, CEO of the Advertising Standards Authority, to accompany the feature in the Chartered Institute of Marketing's Catalyst magazine
CIM: Interview with ASA's Guy Parker
⏲ 2 min 35 sec ✓ 19-Jan-2017
This is the latest episode in The Future of Marketing and features a conversation with Ed Canning - Strategy Director with Navigator Blue, a trainer for the Belfast Academy of Marketing and Education Ambassador on the board of the Chartered Institute of Marketing in Ireland.nnFor more info on the videos we make visit www.blueskyvideo.net
Being the best marketer you can be (The Future of Marketing Interview Series with Ed Canning)
⏲ 9 min 47 sec ✓ 04-Feb-2021
A bite-sized news round up presented by Rob Clarke.nhttps://learningnews.com/news/bulletins/2023/learning-news-bulletin-oct-2023nnNew direction for ThrivenA new brand and direction for Thrive. Its co-founder is here to explain.nhttps://learningnews.com/news/learning-news/2023/change-for-thrivennEmployment in L&DnHappiness at work, unpaid working hours and changing jobs. We have the latest on employment in L&D.nhttps://learningnews.com/news/learning-news/2023/learning-and-development-sala
Learning News Bulletin October 2023
⏲ 7 min 40 sec ✓ 20-Oct-2023
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