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_emma-chamberlain-turned-youtube-stardom-into-a-creative-coffee-empire-124-forbes.jpg "When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian. <br/><br/>Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.<br/><br/>Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.<br/><br/>Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.<br/><br/>These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/alexyork/<br/><br/>0:00 Introduction<br/>0:36 Emma Chamberlain’s Non-Traditional Career Path<br/>2:06 Emma’s YouTube Evolution<br/>4:45 The Different Eras of Emma Chamberlain<br/>6:40 Emma’s Return to YouTube<br/>8:54 The Business of Emma Chamberlain<br/>10:45 Behind the Brand Partnerships<br/>12:51 The Genesis of Chamberlain Coffee<br/>14:33 Building the Chamberlain Coffee Team<br/>17:14 Chamberlain Coffee’s Retail Future<br/>19:31 What’s Ahead for Chamberlain Coffee<br/>21:35 Emma’s Advice to Her Younger Self<br/>23:49 What Most People Don’t Know About Emma Chamberlain <br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.")
⏲ 25:57 👁 2.2M
_openacademy-how-microlearning-transforms-malaysia39s-work-landscape.jpg "OpenAcademy, a Malaysian ed-tech startup, directly addresses the critical need for workforce upskilling in Malaysia. Their user-friendly mobile platform delivers microlearning modules focused on practical, industry-relevant digital skills. This empowers Malaysians at all career stages to enhance their skill sets and remain competitive in the evolving digital landscape.")
⏲ 18:29 👁 570K
_kymahni-bent-is-no-stranger-to-pressure.jpg "Smoke Dawg's brother Kymahni Bent on losing a loved one and fulfilling his basketball potential despite the COVID-19 shutdown")
⏲ 1:22 ✓ 26-Apr-2024
_austin-ekeler-on-navigating-coronavirus-shutdown.jpg "Austin Ekeler on Navigating Coronavirus Shutdown from videocon startup and shutdown")
⏲ 2:25 ✓ 25-Apr-2024
_this-investor-reacts-to-startup-funding-advice-from-tiktok-and-39the-office39.jpg "We took to the internet to find some advice on startup funding and enlisted Ankur Jain, a former Tinder executive and the founder and CEO of venture studio Kairos, and our own executive editor Diana Ransom to tell the good advice from the bad.")
⏲ 10:4 ✓ 25-Apr-2024
_texas-rangers-pitchers-remaining-ready-for-start-of-mlb-season.jpg "Sports Illustrated's Bri Amaranthus and Chris Halicke discuss the impact the coronavirus shutdown is having on Texas Rangers pitcher readiness.")
⏲ 1:52 ✓ 25-Apr-2024
_mlb-mlbpa-strike-vital-deal-amid-coronavirus-shutdown.jpg "MLB, MLBPA strike vital deal amid coronavirus shutdown")
⏲ 2:22 ✓ 25-Apr-2024
_the-latest-on-major-league-and-minor-league-player-salaries-amid-coronavirus-shutdown.jpg "SI's Bri Amaranthus and Chris Halicke discuss the latest happenings with baseball players salaries amid the coronavirus shutdown.")
⏲ 2:13 ✓ 25-Apr-2024
_texas-rangers-pitcher-corey-kluber-staying-ready-at-home-amid-coronavirus-shutdown.jpg "SI's Bri Amaranthus and Chris Halicke discuss the video posted on social media of Corey Kluber working out at his suburban home, maintaining his readiness amid the coronavirus shutdown.")
⏲ 1:50 ✓ 25-Apr-2024
_minor-league-baseball-players-vying-for-unemployment-benefits.jpg "Minor Leaguers normally don't qualify for unemployment benefits as they are considered independent contractors by the MLB, but unemployment benefits have expanded since the coronavirus shutdown and out of work MiLB players are hoping it now can apply to them.")
⏲ 1:35 ✓ 25-Apr-2024
_why-failing-is-actually-a-good-thing.jpg "Have you experienced a lot of failures and just feel like giving up?Don shows you why failing can be a good thing, and how your approach to it can actually make them valuable. <br/><br/>Need help with your idea for a product or startup? <br/><br/>Join our inventor community at https://www.kyinventors.org<br/><br/>See all the courses, coaching and more at https://www.empoweredinventing.com<br/>")
⏲ 11:29 ✓ 24-Apr-2024
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_emma-chamberlain-turned-youtube-stardom-into-a-creative-coffee-empire-124-forbes.webp "When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phenomenon—let alone the multi-hyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers’ eyes—going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian. <br/><br/>Now, the YouTube sensation earned an estimated $20 million last year while building her eponymous coffee brand, Chamberlain Coffee.<br/><br/>Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation, with more than 12 million subscribers on YouTube and 15 million followers on Instagram. And her fame has led to opportunities outside social media. She has been the face of Louis Vuitton, Lancôme and Cartier, among other luxury brands that have been drawn to the Emma-verse.<br/><br/>Despite living in a rarefied world of late, Chamberlain has, somehow, maintained her girl-next-door persona. Even if most of her followers will never attend fashion shows in Milan and Paris or chronicle their preparation before the famed Met Gala in New York, her authenticity is just what Gen Z craves.<br/><br/>These days, she’s using that relatability—along with her massive following—to scale her startup, Chamberlain Coffee. Meet the creator who’s full of beans.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/alexyork/<br/><br/>0:00 Introduction<br/>0:36 Emma Chamberlain’s Non-Traditional Career Path<br/>2:06 Emma’s YouTube Evolution<br/>4:45 The Different Eras of Emma Chamberlain<br/>6:40 Emma’s Return to YouTube<br/>8:54 The Business of Emma Chamberlain<br/>10:45 Behind the Brand Partnerships<br/>12:51 The Genesis of Chamberlain Coffee<br/>14:33 Building the Chamberlain Coffee Team<br/>17:14 Chamberlain Coffee’s Retail Future<br/>19:31 What’s Ahead for Chamberlain Coffee<br/>21:35 Emma’s Advice to Her Younger Self<br/>23:49 What Most People Don’t Know About Emma Chamberlain <br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.")
_openacademy-how-microlearning-transforms-malaysia39s-work-landscape.webp "OpenAcademy, a Malaysian ed-tech startup, directly addresses the critical need for workforce upskilling in Malaysia. Their user-friendly mobile platform delivers microlearning modules focused on practical, industry-relevant digital skills. This empowers Malaysians at all career stages to enhance their skill sets and remain competitive in the evolving digital landscape.")
_kymahni-bent-is-no-stranger-to-pressure.webp "Smoke Dawg's brother Kymahni Bent on losing a loved one and fulfilling his basketball potential despite the COVID-19 shutdown")
_austin-ekeler-on-navigating-coronavirus-shutdown.webp "Austin Ekeler on Navigating Coronavirus Shutdown from videocon startup and shutdown")
_this-investor-reacts-to-startup-funding-advice-from-tiktok-and-39the-office39.webp "We took to the internet to find some advice on startup funding and enlisted Ankur Jain, a former Tinder executive and the founder and CEO of venture studio Kairos, and our own executive editor Diana Ransom to tell the good advice from the bad.")
_texas-rangers-pitchers-remaining-ready-for-start-of-mlb-season.webp "Sports Illustrated's Bri Amaranthus and Chris Halicke discuss the impact the coronavirus shutdown is having on Texas Rangers pitcher readiness.")
_mlb-mlbpa-strike-vital-deal-amid-coronavirus-shutdown.webp "MLB, MLBPA strike vital deal amid coronavirus shutdown")
_the-latest-on-major-league-and-minor-league-player-salaries-amid-coronavirus-shutdown.webp "SI's Bri Amaranthus and Chris Halicke discuss the latest happenings with baseball players salaries amid the coronavirus shutdown.")
_texas-rangers-pitcher-corey-kluber-staying-ready-at-home-amid-coronavirus-shutdown.webp "SI's Bri Amaranthus and Chris Halicke discuss the video posted on social media of Corey Kluber working out at his suburban home, maintaining his readiness amid the coronavirus shutdown.")
_minor-league-baseball-players-vying-for-unemployment-benefits.webp "Minor Leaguers normally don't qualify for unemployment benefits as they are considered independent contractors by the MLB, but unemployment benefits have expanded since the coronavirus shutdown and out of work MiLB players are hoping it now can apply to them.")
_why-failing-is-actually-a-good-thing.webp "Have you experienced a lot of failures and just feel like giving up?Don shows you why failing can be a good thing, and how your approach to it can actually make them valuable. <br/><br/>Need help with your idea for a product or startup? <br/><br/>Join our inventor community at https://www.kyinventors.org<br/><br/>See all the courses, coaching and more at https://www.empoweredinventing.com<br/>")
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