Make Fruit Fair! - Cinema Spot (Germany) from finep Watch Video
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Description: Finep an NGO dedicated to fair food production and sustainable development approached relative.berlin to create a cinema spot for its campaign ‘Make Fruit Fair’. We were responsible for the creative direction, art direction and the technical realization. Together we developed the visual concept and narrative addressing the precarious conditions under which fruit is grown, harvested and transported to European supermarkets. nnCreditsnArt Direction: Ulli Thiemann, Sergej HeinnCreative Directio
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