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_ikea-shop-with-me-spring-2024-part-1.webp "Kristen McGowan")
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_ikea-unveils-brnnboll-a-game-changing-collection-for-gaming-across-the-home.webp "@IKEAlaunches the BRÄNNBOLL collection, inspired by the evolving and diverse needs of gamers and those who live with them. The collection brings 20 versatile items that help gamers create a comfortable and engaging setup when the game is on – and blends nicely into the home when the game is off. <br/><br/>With the fast-growing global gaming community now numbering 3.3 billion, gaming is the world’s largest hobby and an important part of many people’s everyday lives. Today’s gaming is a dynamic activity across different devices and spaces within the home, that involves people of all ages and skill levels. Building on the first-ever IKEA gaming series with Republic of Gamers in 2021, BRÄNNBOLL explores smart solutions for casual gamers that value style and functionality, who want to play together and move fluidly between different platforms and postures. <br/><br/>The collection offers a versatile range of furniture, storage solutions and accessories, designed to not only improve the gaming experience but also support everyday scenarios beyond gameplay. Many pieces carry multiple functions and are designed to be moved around and adapted to different spaces – enabling gamers to swiftly set up an immersive gaming environment and then transition back to their everyday living space without effort.<br/><br/>Seating is the focal point of the collection, with a variety of ergonomic chairs designed to support different gaming postures and scenarios, including an inflatable chair that builds on previous infamous attempts at introducing inflatable furniture. Additionally, the collection features a gaming station, equipped with a foldable tabletop, integrated PC tower storage, cable management, that transforms effortlessly from a playground to a discreet storage unit. Adding to the collection are a number of storage solutions, such as a wall-mounted cabinet, castors on wheels, side tables, and a multifunctional basket that doubles as a movable self-standing table. Complementing these are accessories and decorative elements, such as a mouse pad, a rug and a throw, designed to add a personal touch to the gaming space.<br/><br/>Reimagining gaming aesthetics, infused with the vibrant world of sports<br/>BRÄNNBOLL challenges traditional gaming design, moving away from the typical thematic and darker-toned aesthetics. Instead, the collection introduces vibrant colours and elements inspired by street sports and athleisure. This creates a unique, playful look that combines the energy and dynamism of athletics with the comfort and performance essential for gaming. The BRÄNNBOLL easy chair explores how furniture can become a dynamic component of the virtual gaming experience. It engages the gamer physically, swinging from side to side in harmony with their movement.<br/><br/>The BRÄNNBOLL collection will launch across all IKEA markets in September 2024.")
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