_the-best-digital-out-of-home-campaign-award-itv-rugby-world-cup.jpg "The Best Digital Out-Of-Home Campaign Award: ITV - Rugby World Cup from xtp Video Screenshot Preview")
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⏲ Duration: 1 min 41 sec
✓ Published: 27-Apr-2012
✓ Published: 27-Apr-2012
Description:
The Rugby World Cup reached a thrilling conclusion on the 23rd October with NZ's 8-7 win over France.nnThroughout the 6 week competition, ITV ran a tactical outdoor campaign that integrated real-time match scores and commentary across online and outdoor platforms. Created by BBH and produced by Grand Visual, the campaign kept fans up-to-date on England’s progress during the Rugby World Cup and reminded them to watch it live or catch up later on ITV1 HD, ITV.com or on the ITV Rugby iPhone App.n
The Rugby World Cup reached a thrilling conclusion on the 23rd October with NZ's 8-7 win over France.nnThroughout the 6 week competition, ITV ran a tactical outdoor campaign that integrated real-time match scores and commentary across online and outdoor platforms. Created by BBH and produced by Grand Visual, the campaign kept fans up-to-date on England’s progress during the Rugby World Cup and reminded them to watch it live or catch up later on ITV1 HD, ITV.com or on the ITV Rugby iPhone App.n
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