The Lamborghini Urus SE Delivers 789hp In A Plug-In Hybrid Super SUV | Forbes from desert landscape ideas for front of house Watch Video

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✓ Published: 04-May-2024

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When Lamborghini first introduced the Urus SUV, critics and pundits were skeptical. It was seen more as a trend than a legitimate performance car. Little did they know how popular this sporty, compact V8-powered SUV with 657 hp would prove: After just six years, in 2023 it accounted for 60% of Lamborghini’s sales, selling more than 6,000 units.<br/><br/>Last week, Lamborghini introduced a redesign of the Urus that’s intended to continue the trend. The redesigned Urus is designated “SE:” “S” indicates the S trim of the SUV and “E” designates the addition of a plug-in electric power train. The idea behind this technology is to boost the performance of the gas engine with a jolt of electricity.<br/><br/>The Urus SE plug-in hybrid electric adds a 25.9 kWh electric system to the V8 engine of the S model, taking the SUV’s horsepower from 657 to 789. And its $258,000 starting price is about a $23,000 premium over the S model.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/scottyreiss/2024/05/01/lamborghini-urus-se-a-luxury-sports-suv-with-hybrid-superpowers/<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.