_chasin39-the-hypebeast-grant-cieciura.jpg "Chasin' The Hypebeast, Grant Cieciura from urban outfitters used clothing Video Screenshot Preview")
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⏲ Duration: 2 min 33 sec
✓ Published: 11-Mar-2024
✓ Published: 11-Mar-2024
Description:
Chasin’ The Hypebeast blurs the boundaries between art and real-life consumer culture. Operating under the persona GLyFFMaN, Cieciura launched the streetwear clothing brand Janky Drops. The project unfolded as a live performance and public intervention, taking place outside Urban Outfitters in Brighton’s Churchill Square Shopping Centre.nGLyFFMaN used a powerful PA system to rouse a crowd into a frenzy, emulating the atmosphere of a typical product drop. Standing in front of a clothing rail,
Chasin’ The Hypebeast blurs the boundaries between art and real-life consumer culture. Operating under the persona GLyFFMaN, Cieciura launched the streetwear clothing brand Janky Drops. The project unfolded as a live performance and public intervention, taking place outside Urban Outfitters in Brighton’s Churchill Square Shopping Centre.nGLyFFMaN used a powerful PA system to rouse a crowd into a frenzy, emulating the atmosphere of a typical product drop. Standing in front of a clothing rail,
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