_prometheus-transmedia-campaign.jpg "Prometheus Transmedia Campaign from aliens Video Screenshot Preview")
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⏲ Duration: 1 min 75 sec
✓ Published: 27-Oct-2012
✓ Published: 27-Oct-2012
Description:
For Prometheus, we worked with 20th Century Fox to create a sophisticated, multi-phased campaign that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional, and transmedia storytelling.nnThe TED, David, and Quiet Eye videos were created by Ridley Scott, Damon Lindelof, and RSA Films.nnThe whole campaign has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others.nnFor more: http://www.
For Prometheus, we worked with 20th Century Fox to create a sophisticated, multi-phased campaign that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional, and transmedia storytelling.nnThe TED, David, and Quiet Eye videos were created by Ridley Scott, Damon Lindelof, and RSA Films.nnThe whole campaign has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others.nnFor more: http://www.
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