The Rhetoric of Typography (Aby Warburg Application) from ethos and pathos and logos meaning Watch Video
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Description: http://kai-matthiesen.com/439542/6954988/works/the-rhetoric-of-typographynnThere is substantial evidence that type design has a great impact on the reader and that designers and non-designers perceive typography differently. Therefore I looked at existing psychological research that attempts to quantify the effect of typeface designs. I designed a typeface that is equal in its expression by combining traditionally separate categories of typography. “Sans-Serifs” for traits such as Consistenc
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)