_trials-amp-triumphs-going-behind-the-scenes-with-a-top-streaming-tv-marketer.jpg "Trials & Triumphs: Going behind the scenes with a top streaming TV marketer from hulu Video Screenshot Preview")
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⏲ Duration: 7 min 24 sec
✓ Published: 06-Oct-2020
✓ Published: 06-Oct-2020
Description:
More competitors, subscriber churn, a social upheaval, content wars and a global pandemic. Navigating 2020 has challenged even the most seasoned of marketing veterans, including Hulu’s Marketing lead Pato Spagnoletto. For the first time, Spagnoletto will discuss what he’s learned in the face of constant change, how Hulu pivoted with its marketing approach and the best way to attract and retain subscribers.
More competitors, subscriber churn, a social upheaval, content wars and a global pandemic. Navigating 2020 has challenged even the most seasoned of marketing veterans, including Hulu’s Marketing lead Pato Spagnoletto. For the first time, Spagnoletto will discuss what he’s learned in the face of constant change, how Hulu pivoted with its marketing approach and the best way to attract and retain subscribers.
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