_mr-kipling.jpg "Mr Kipling from thomson tv set Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 08-Apr-2016
✓ Published: 08-Apr-2016
Description:
Premier Foods is set to launch a new communications positioning for itsniconic cakes and confectionary brand, Mr Kipling, next month, with a comic TV spot based on the theme of its sweet treats being ‘Exceedingly Distracting’ in a £4m investment in the brand. Created by McCann London, the 30-second ad features a traditional British family get-together, with a young couple showing relatives what appears to be their honeymoon snaps in an everyday, pastel-coloured living room. As they proudly
Premier Foods is set to launch a new communications positioning for itsniconic cakes and confectionary brand, Mr Kipling, next month, with a comic TV spot based on the theme of its sweet treats being ‘Exceedingly Distracting’ in a £4m investment in the brand. Created by McCann London, the 30-second ad features a traditional British family get-together, with a young couple showing relatives what appears to be their honeymoon snaps in an everyday, pastel-coloured living room. As they proudly
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