_bmo-nba-62-meet-the-bmo-ball-star.jpg "BMO NBA > Meet the BMO Ball-Star from bmo online canada Video Screenshot Preview")
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⏲ Duration: 45 sec
✓ Published: 04-Mar-2016
✓ Published: 04-Mar-2016
Description:
BMO is a major sponsor of NBA Canada. So when it came to All-Star 2016 in the Tdot, BMO wanted to score big with basketball fans. Enter the BMO Ball-Star – the first ever spokes-ball.nnWith a certain tongue-in-cheekiness, we created a multimedia campaign that included TV, online videos , social media ads, NBA.com takeovers, in-branch digital ads and a fan activation. We also created a remote control Ball-Star to interact with fans and NBA stars.nnEverything directed people to #BMOBallStar to s
BMO is a major sponsor of NBA Canada. So when it came to All-Star 2016 in the Tdot, BMO wanted to score big with basketball fans. Enter the BMO Ball-Star – the first ever spokes-ball.nnWith a certain tongue-in-cheekiness, we created a multimedia campaign that included TV, online videos , social media ads, NBA.com takeovers, in-branch digital ads and a fan activation. We also created a remote control Ball-Star to interact with fans and NBA stars.nnEverything directed people to #BMOBallStar to s
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