DixonBaxi | Premier League Motion Theory from the football Watch Video
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Description: We watched hundreds of hours of football to analyse all the key plays in the game. Watching players to understand movement, speed, inertia, impact and agility - and deconstructed them to create a unique behaviour that we call the ‘Field of Play’. It is an entire graphics motion intent that has its roots firmly on the pitch to create a beautiful, elegant and bold motion system. All of the graphics and titles are influenced by on-the-field movement.
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