_fiat-500-director39s-cut.jpg "Fiat 500 (Director's Cut) from fiat 500 models in order Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 25-May-2011
✓ Published: 25-May-2011
Description:
This project started its life as a simple storyboard for a 2D piece based on photographs, delivered to us by the agency. The main brief was to show off different customization options for Fiat 500 using series of cuts. Right from the beginning I knew that the key to making the car look attractive in the commercial was in adding that one extra dimension, so we decided to upgrade the ad to a full 3D.nnWhile the team was working on the car models, I rigged up yet another of my patented After Effect
This project started its life as a simple storyboard for a 2D piece based on photographs, delivered to us by the agency. The main brief was to show off different customization options for Fiat 500 using series of cuts. Right from the beginning I knew that the key to making the car look attractive in the commercial was in adding that one extra dimension, so we decided to upgrade the ad to a full 3D.nnWhile the team was working on the car models, I rigged up yet another of my patented After Effect
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