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⏲ Duration: 14 min 88 sec
✓ Published: 14-Jan-2015
✓ Published: 14-Jan-2015
Description:
At L2’s members-only “Clicks & Mortar” clinic, NYU Marketing Professor Scott Galloway makes predictions about the state of retail in 2015. Galloway says pure play retail - whether pure e-commerce or pure brick-and-mortar – is dying. Content and commerce will become more integrated and essential to converting browsers into buyers. Impulse purchases are on their way out and Apple will become luxury brandnn1) The Death of Pure Play RetailnnDespite charismatic founders and enticing offer
At L2’s members-only “Clicks & Mortar” clinic, NYU Marketing Professor Scott Galloway makes predictions about the state of retail in 2015. Galloway says pure play retail - whether pure e-commerce or pure brick-and-mortar – is dying. Content and commerce will become more integrated and essential to converting browsers into buyers. Impulse purchases are on their way out and Apple will become luxury brandnn1) The Death of Pure Play RetailnnDespite charismatic founders and enticing offer
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