_citizen-sony-play-pit.jpg "Citizen Sony - Play Pit from leeds application Video Screenshot Preview")
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⏲ Duration: 1 min 32 sec
✓ Published: 28-Aug-2014
✓ Published: 28-Aug-2014
Description:
For the UK release of the Sony Xperia Z2, Sony enlisted Citizen, PUSH and Red Paper Heart to create an extraordinary experience.We wanted something to break down the walls of traditional launch parties and encourage people to interact with each other... something that combined projection art with the play-area from Chuck-E-Cheese.In other words, we wanted people to have an amazing time.nnThe result was an interactive ball pit. PUSH modeled the pit after the Xperia Z2, to give guests the feel
For the UK release of the Sony Xperia Z2, Sony enlisted Citizen, PUSH and Red Paper Heart to create an extraordinary experience.We wanted something to break down the walls of traditional launch parties and encourage people to interact with each other... something that combined projection art with the play-area from Chuck-E-Cheese.In other words, we wanted people to have an amazing time.nnThe result was an interactive ball pit. PUSH modeled the pit after the Xperia Z2, to give guests the feel
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