_2015-if-design-interactive-showroom-winner-bmw-driving-center-mini-brand-experience.jpg "2015 iF design Interactive showroomWinnerBMW Driving Center MINI Brand Experience from the definition of marketing environment Video Screenshot Preview")
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⏲ Duration: 1 min 16 sec
✓ Published: 04-Aug-2014
✓ Published: 04-Aug-2014
Description:
This year Strada was commissioned by BMW to deliver most challenging but exciting projects to build BMW MINI brand experience. From the unveiling of new MINI f56 to Asia’s first BMW driving center MINI brand space design, Strada team tried to transform the definition of conventional auto marketing campaign to next level. nnBMW Driving Center: BMW MINI Brand Experience nIn August, 2014, BMW AG will open its first Driving Center in Asia to public, located in Incheon, Korea. The investment tota
This year Strada was commissioned by BMW to deliver most challenging but exciting projects to build BMW MINI brand experience. From the unveiling of new MINI f56 to Asia’s first BMW driving center MINI brand space design, Strada team tried to transform the definition of conventional auto marketing campaign to next level. nnBMW Driving Center: BMW MINI Brand Experience nIn August, 2014, BMW AG will open its first Driving Center in Asia to public, located in Incheon, Korea. The investment tota
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