Jay Haynes - Building high-growth products using jobs-to-be-done (ProductTank SF) from jobs mp3 Watch Video
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⏲ Duration: 18 min 93 sec ✓ Published: 26-Oct-2016
Description: Jobs-to-be-done is a method product teams can use to identify unmet customer needs, identify competitor weaknesses, and build high-growth product roadmaps. JTBD has been popularized by Harvard Business School’s Clay Christensen, and the basic idea is that customers are not “buying” a product (e.g. a CD, record, MP3, or iPod), they are “hiring” a product to help them get a job done (e.g. curate music). Products and technologies change over time, but a JTBD does not. This has implication
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