Museum Marketing: Measuring the Success of AR Filters for Social Media Marketing from ar filters on instagram Watch Video
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Description: 67902nnnSocial media has enhanced the marketing efforts of museums, primarily through the use of augmented reality (AR) filters through Instagram. It allows museums to overcome the physical and environmental limitations of exhibition experiences and connect with audiences anywhere and anytime.nMuseums have evaluated the effectiveness of social media efforts with numbers such as likes, shares and views. However, this does not provide information on how well the users’ satisfaction is with the f
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